Fastcompany iconFastcompanyAug 6, 2026 ~1 min source read

Adobe’s new plug-in turns ChatGPT into a Canva rival with a magical twist

Users can describe what they want in plain language, and the machine builds photos, videos, social posts, and PDFs. It all sounds really useful and frictionless, but the best thing about it may be the dopamine hit that you get because of the way that ChatGPT interprets your request.

Adobe’s new plug-in turns ChatGPT into a Canva rival with a magical twist

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Useful takeaways from this story.

Users can describe what they want in plain language, and the machine builds photos, videos, social posts, and PDFs.

It all sounds really useful and frictionless, but the best thing about it may be the dopamine hit that you get because of the way that ChatGPT interprets your request.

As Forest Key, vice president of Adobe Firefly and Agentic AI at Adobe, tells me: "You get very unpredictable, delightful, magical things happen." [Image:

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The useful part

Users can describe what they want in plain language, and the machine builds photos, videos, social posts, and PDFs. It all sounds really useful and frictionless, but the best thing about it may be the dopamine hit that you get because of the way that ChatGPT interprets your request. As Forest Key, vice president of Adobe Firefly and Agentic AI at Adobe, tells me: "You get very unpredictable, delightful, magical things happen." [Image:

How it works

  • ChatGPT decides on its own how to use the Adobe tools at its disposal, sometimes combining them in unscripted ways.
  • The actual tools are Adobe's, but the brain giving the orders is ChatGPT'...

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