9to5mac icon9to5macAug 7, 2026

Apple seems to have abandoned Cinematic mode, and that’s a mistake

When Apple unveiled the iPhone 13 back in 2021, it made a huge deal over a headline new feature, Cinematic mode. This is the video equivalent of Portrait mode, allowing you to select a focus point and blur the background.

Apple seems to have abandoned Cinematic mode, and that’s a mistake

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When Apple unveiled the iPhone 13 back in 2021, it made a huge deal over a headline new feature, Cinematic mode.

This is the video equivalent of Portrait mode, allowing you to select a focus point and blur the background.

Portrait mode has improved dramatically in successive generations, but the same cannot be said of Cinematic mode.

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When Apple unveiled the iPhone 13 back in 2021, it made a huge deal over a headline new feature, Cinematic mode. This is the video equivalent of Portrait mode, allowing you to select a focus point and blur the background. Portrait mode has improved dramatically in successive generations, but the same cannot be said of Cinematic mode.

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  • The company appears to have completely lost interest in the feature, and although that's understandable in one way, I would argue it's a big mistake …

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