Nearly two-thirds (61 percent) of Gen Z travelers said that online reviews are the biggest influence on where they book, while just 14 percent cited a hotel's brand name. For marketers in the travel and hospitality space, the findings suggested that reputation built through guest experiences carries more weight with Gen Z than traditional […] The post Rival Technologies Research:
Nearly two-thirds (61 percent) of Gen Z travelers said that online reviews are the biggest influence on where they book, while just 14 percent cited a hotel's brand name.
For marketers in the travel and hospitality space, the findings suggested that reputation built through guest experiences carries more weight with Gen Z than traditional […] The post Rival Technologies...
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Nearly two-thirds (61 percent) of Gen Z travelers said that online reviews are the biggest influence on where they book, while just 14 percent cited a hotel's brand name. For marketers in the travel and hospitality space, the findings suggested that reputation built through guest experiences carries more weight with Gen Z than traditional […] The post Rival Technologies Research:
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