Whowhatwear iconWhowhatwearAug 7, 2026

I’m a Beauty Editor Who Thought Purple Shampoo Was Pointless—After Trying 10+ Formulas, This Is the One I Regret Not Using Sooner

Using the Kérastase Blond Absolu collection helped one editor realize that blonde haircare isn't just another beauty gimmick.

I’m a Beauty Editor Who Thought Purple Shampoo Was Pointless—After Trying 10+ Formulas, This Is the One I Regret Not Using Sooner

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Using the Kérastase Blond Absolu collection helped one editor realize that blonde haircare isn't just another beauty gimmick.

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Using the Kérastase Blond Absolu collection helped one editor realize that blonde haircare isn't just another beauty gimmick.

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