Lodging Magazine iconLodging MagazineAug 10, 2026

Collegiate Hospitality: Undergraduate by Hilton Set to Bolster the Company’s Campus Presence

Following Hilton's acquisition of Graduate Hotels in 2024, the company launched the upper-upscale Graduate by Hilton, a lifestyle brand that succeeded in embodying college-town hospitality. This June, Hilton introduced a complementary upper-midscale brand in the same vein, Undergraduate by Hilton, designed to serve a broader range of college and university markets with a more flexible and scalable model.

Collegiate Hospitality: Undergraduate by Hilton Set to Bolster the Company’s Campus Presence
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Following Hilton's acquisition of Graduate Hotels in 2024, the company launched the upper-upscale Graduate by Hilton, a lifestyle brand that succeeded in embodying college-town hospitality.

This June, Hilton introduced a complementary upper-midscale brand in the same vein, Undergraduate by Hilton, designed to serve a broader range of college and university markets with a more flexible and...

"Positioning Undergraduate in the upper-midscale segment allows us to balance character, quality, and price point while creating a compelling opportunity for […] The post Collegiate Hospitality:

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Following Hilton's acquisition of Graduate Hotels in 2024, the company launched the upper-upscale Graduate by Hilton, a lifestyle brand that succeeded in embodying college-town hospitality. This June, Hilton introduced a complementary upper-midscale brand in the same vein, Undergraduate by Hilton, designed to serve a broader range of college and university markets with a more flexible and scalable model. "Positioning Undergraduate in the upper-midscale segment allows us to balance character, quality, and price point while creating a compelling opportunity for […] The post Collegiate Hospitality:

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