Spotify to label 'AI personas' and exclude AI music from personal recommendations

The useful part

The platform announced a verification badge in April designed to highlight human artists. Advertisement The AI persona badge will appear on an artist's profile, in the search feature and in playlists. Major record labels propose guidelines for AI music on the charts The music industry's biggest players have proposed several guidelines for how to treat music produced with AI.

How it works

• But, she said, she's more interested in how the company will be identifying AI personas.
• Like you're human, you're not human." Advertisement Starting Tuesday, Spotify users will be able to identify themselves as AI personas, if applicable.
• In the coming months, users will also have the ability to report artist profiles as potential AI personas.
• Artists demand consent over AI use of their music As labels strike deals with AI start-ups, advocacy groups warn that the artists whose voices and work make those deals valuable are being shut out.
• The partnership will enable artists across the more than 30,000 labels and distributors in Merlin's network to participate in Spotify's upcoming AI tool.

What to take from it

July 30, 2026 This is a step in the right direction, said Tiffany Naiman, the director of Music Industry Programs at UCLA. The company said it "won't rely on self-disclosure alone" and will use "human review alongside AI investigative tools to apply the label." Artists who get labeled as AI personas by Spotify will be allowed to appeal the label. June 23, 2026 Artificial intelligence is becoming an essential part of Spotify's business.

Example or evidence

• Spotify is following in the steps of other streaming platforms that have taken more aggressive approaches to the new technology.
• The company recently disclosed that up to 90,000 AI tracks are being uploaded to the platform daily, representing more than 50% of its new music uploads.
• "We know the music ecosystem is evolving, and so will our approach," said Spotify in a statement.
• Login or register with email Agree & Continue Cerys Davies Follow Us X Email Cerys Davies is a Business reporter covering the entertainment industry at the Los Angeles Times.

Details worth keeping

Los Angeles Times Advertisement Hollywood Inc. Santiago / Getty Images) By Cerys Davies Staff Writer Follow Aug. Print 0:00 0:00 1x This is read by an automated voice.