Localnews8 iconLocalnews8Aug 12, 2026

Behind the feed: How brands really work with creators and user-generated content

People now pass those ads within seconds, while recommendations and videos showing how a product works in everyday use are far more likely to hold their attention.

Behind the feed: How brands really work with creators and user-generated content

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People now pass those ads within seconds, while recommendations and videos showing how a product works in everyday use are far more likely to hold their attention.

Goldman Sachs placed the creator economy at $250 billion,

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People now pass those ads within seconds, while recommendations and videos showing how a product works in everyday use are far more likely to hold their attention. Goldman Sachs placed the creator economy at $250 billion,

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Goldman Sachs placed the creator economy at $250 billion,

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