Why Attention Quality Matters More Than Attention Quantity With OOH Advertising
The problem with attention metrics is that a large number can still tell you almost nothing about whether anyone actually cared.
Useful takeaways from this story.
The problem with attention metrics is that a large number can still tell you almost nothing about whether anyone actually cared.
More impressions, more reach, more views, more time spent.
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The useful part
The problem with attention metrics is that a large number can still tell you almost nothing about whether anyone actually cared. Marketers have spent years chasing bigger numbers. More impressions, more reach, more views, more time spent.
Details worth keeping
Marketers have spent years chasing bigger numbers. More impressions, more reach, more views, more time spent.
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