Pocketgamer iconPocketgamerAug 13, 2026

How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio

An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem. Digiorgio oversees creative strategy for live titles including Dragon City, Two Dots and Monster Legends, working "hand in hand with UA teams, product teams and different stakeholders".

How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio

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An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem.

Digiorgio oversees creative strategy for live titles including Dragon City, Two Dots and Monster Legends, working "hand in hand with UA teams, product teams and different stakeholders".

His pitch for why any of this matters is: "creatives are multipliers."...

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An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem. Digiorgio oversees creative strategy for live titles including Dragon City, Two Dots and Monster Legends, working "hand in hand with UA teams, product teams and different stakeholders". His pitch for why any of this matters is: "creatives are multipliers."...

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His pitch for why any of this matters is: "creatives are multipliers."...

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