# The one distinction that decides everything
If the model lacks facts about your domain, training rarely fixes that reliably. If the model knows enough but keeps producing the wrong shape, tuning is the right tool.
# The four-rung ladder (try in order)
Rung 1 — Prompting: Give the model the missing context, a named output format, one example, constraints, and a rule for uncertainty. This costs minutes and is reversible. Teams resolve many problems at this rung.
Rung 2 — Retrieval: Search your documents at query time and insert the results into the prompt. This addresses missing, private, or changing facts. It takes days to set up and updates instantly when documents change.
Rung 3 — Fine tuning: Train a small adapter so the model behaves consistently without carrying long prompts. This takes weeks including evaluation and is a commitment rather than a quick change.
Rung 4 — Distillation: Tune a small open model to match a larger one on a narrow task and run the small model in production. In 2026, this is where operational cost savings live: a tuned small model can cost roughly one tenth per call compared with running the frontier base model.
Climb this ladder deliberately and prove each rung insufficient before moving up.
# Cost, time, and reversibility — practical tradeoffs
Prompting: minutes, free to change, baseline for everything.
Retrieval: days, reindexing when documents change, provides citations.
Fine tuning: weeks for iteration and evaluation, retraining required for changes, does not provide citations because the knowledge is embedded in weights.
Parameter-efficient methods shifted economics: a LoRA run on a mid-sized open model typically costs tens to low hundreds of dollars versus traditional thousands. But compute is rarely the full bill: evaluation, data curation, and lifecycle ownership often dominate costs teams forget to account for.
A team fine tuned a model on internal runbooks hoping it would answer runbook questions. After three weeks and a compute invoice in the five figures, the model still invented procedures because training captured the documentation's form and cadence rather than reliably capturing facts. Rebuilding the solution with retrieval took four days and worked. This mistake repeats when teams conflate behavior (shape) with knowledge (facts).
# When to pick each option — quick checklist
- Prompt when you're still iterating on output format or constraints.
- Retrieve when answers depend on private or frequently changing documents.
- Fine tune when you need stable, repeatable output shape or refusals and you've validated that prompts and retrieval fail.
- Distill when you can move a passable base-model behavior into a small model to cut per-call cost significantly.
# Measure before you train
The decisive question is measurement: build evaluations that show whether tuning actually improves your target metrics. Too many teams skip measurable evaluation and only discover after weeks and large invoices that they trained the wrong thing.
# Bottom line
Tune the interface, retrieve the content. Start with prompts, add retrieval if facts are missing or private, and only then invest in fine tuning or distillation once evaluation proves the need.