Sneakerbardetroit iconSneakerbardetroitAug 13, 2026

Jordan Brand Partners With London Lions in Historic UK Deal

Jordan Brand is finally making its official entry into the realm of British professional basketball, signing a partnership with the London Lions. They will be the first professional basketball club in the UK to don the Jumpman logo on the court.

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Jordan Brand is finally making its official entry into the realm of British professional basketball, signing a partnership with the London Lions.

They will be the first professional basketball club in the UK to don the Jumpman logo on the court.

The deal includes the Lions' men's and women's teams, with Jordan Brand supplying uniforms […]

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Jordan Brand is finally making its official entry into the realm of British professional basketball, signing a partnership with the London Lions. They will be the first professional basketball club in the UK to don the Jumpman logo on the court. The deal includes the Lions' men's and women's teams, with Jordan Brand supplying uniforms […]

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