Dailyrecord iconDailyrecordAug 14, 2026

'TikTok gold rush' as SNP Government uses social media influencers to promote campaigns

EXCLUSIVE: A PR industry figure said the government was scrambling "for the attention of young and apathetic voters" who are turned off by politicians who share "pre-rehearsed soundbites".

'TikTok gold rush' as SNP Government uses social media influencers to promote campaigns

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EXCLUSIVE: A PR industry figure said the government was scrambling "for the attention of young and apathetic voters" who are turned off by politicians who share "pre-rehearsed soundbites".

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