Forrester iconForresterAug 14, 2026

Partner Ecosystem Growth’s New Challenge: Understanding How Partners Create Value

For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships. The result has been greater market reach, new growth opportunities, and increasingly complex partner ecosystems.

Partner Ecosystem Growth’s New Challenge: Understanding How Partners Create Value

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For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships.

The result has been greater market reach, new growth opportunities, and increasingly complex partner ecosystems.

A growing challenge for suppliers is establishing a clear, consistent, and effective definition of the partners within their partner ecosystem.

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For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships. The result has been greater market reach, new growth opportunities, and increasingly complex partner ecosystems. A growing challenge for suppliers is establishing a clear, consistent, and effective definition of the partners within their partner ecosystem.

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