Petapixel iconPetapixelAug 13, 2026

VSCO Clarifies Photographers’ Pay for ‘The Fifty’ Billboard Project

Earlier this week, VSCO announced "The Fifty," a coast-to-coast project that would put a different photographer's photo on 50 billboards in every U.S.

VSCO Clarifies Photographers’ Pay for ‘The Fifty’ Billboard Project

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Earlier this week, VSCO announced "The Fifty," a coast-to-coast project that would put a different photographer's photo on 50 billboards in every U.S.

Today, it clarified some questions regarding pay and legality.

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Earlier this week, VSCO announced "The Fifty," a coast-to-coast project that would put a different photographer's photo on 50 billboards in every U.S. Today, it clarified some questions regarding pay and legality.

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Today, it clarified some questions regarding pay and legality.

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