Leave it to Ayra Starr to take a cultural staple and turn it into one of the biggest fashion moments of the summer. Ahead of the release of her highly anticipated third studio album, Starr Girl, the singer teased fans with a striking campaign image featuring a sego gele, instantly setting social media abuzz.
Leave it to Ayra Starr to take a cultural staple and turn it into one of the biggest fashion moments of the summer.
Ahead of the release of her highly anticipated third studio album, Starr Girl, the singer teased fans with a striking campaign image featuring a sego gele, instantly setting social media abuzz.
Traditionally paired with iro and buba, lace fabrics and other ceremonial attire, the gele has long been a symbol of celebration in Nigerian fashion.
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Leave it to Ayra Starr to take a cultural staple and turn it into one of the biggest fashion moments of the summer. Ahead of the release of her highly anticipated third studio album, Starr Girl, the singer teased fans with a striking campaign image featuring a sego gele, instantly setting social media abuzz. Traditionally paired with iro and buba, lace fabrics and other ceremonial attire, the gele has long been a symbol of celebration in Nigerian fashion.
Today, the gele is no longer reserved for weddings and traditional events.
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