Phorest Announces its B Corp Certification

The useful part

Phorest, a leading software and technology company serving more than 12,000 customers around the world, has announced that it is now a Certified B Corporation (B Corp). B Corp companies are verified to meet a stringent set of standards for social and environmental performance, transparency, and accountability. To achieve this certification, Phorest completed the B Impact Assessment—a rigorous evaluation by B Lab, the independent non-profit behind B Corp—across five areas:

How it works

• Governance, Workers, Community, Environment, and Customers.
• With this achievement, Phorest joins a global community of businesses leading the movement toward a more inclusive, equitable, and regenerative economy.
• "Since Phorest was founded in 2003, our goal has been to build a business that genuinely supports the salon industry long after we are gone," says Ronan Perceval, Phorest's founder and CEO.
• By embedding this commitment directly into our legal structure, we ensure that our dedication to our clients, our team and our planet cannot be quietly set aside when things get difficult or short-term...
• Our genuine hope is that this level of accountability and long-term thinking becomes the norm—the standard we all hold ourselves to across the beauty, wellness, and […]

Details worth keeping

"Intent is one thing, but formalizing it is another.