Theguardian iconTheguardianAug 15, 2026

Gen Z flocks to BirdTok as birding takes flight: ‘It’s a craving for something real’

Social media and Shazam-like birdsong apps drawing young people to hobby as they seek a gentler connection to the outside world Sorry Elon, but they're not your kind of tweets. Social media users are flocking to TikTok to join a burgeoning trend for birding videos as the hobby attracts a younger demographic.

Gen Z flocks to BirdTok as birding takes flight: ‘It’s a craving for something real’

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Social media and Shazam-like birdsong apps drawing young people to hobby as they seek a gentler connection to the outside world Sorry Elon, but they're not your kind of tweets.

Social media users are flocking to TikTok to join a burgeoning trend for birding videos as the hobby attracts a younger demographic.

With the internet ever more cluttered with polarising, shouty and AI content, evidence is emerging of Britons preferring a gentler, more melodic window on the world in the shape of footage of the nation's...

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Social media and Shazam-like birdsong apps drawing young people to hobby as they seek a gentler connection to the outside world Sorry Elon, but they're not your kind of tweets. Social media users are flocking to TikTok to join a burgeoning trend for birding videos as the hobby attracts a younger demographic. With the internet ever more cluttered with polarising, shouty and AI content, evidence is emerging of Britons preferring a gentler, more melodic window on the world in the shape of footage of the nation's feathered friends.

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