New to The Street expands Bloomberg Television sponsored programming across U.S., Latin America and MENA

New to The Street, an 18-year financial and business media platform, is airing a sponsored-programming broadcast this weekend on Bloomberg Television across the United States, Latin America and the Middle East & North Africa (MENA). In Latin America the programming is presented under the Nuevo a la Calle™ identity.

• Envoy Medical, Inc. (NASDAQ: COCH) — described as working on fully implanted hearing technology and addressing global hearing-loss market opportunities.
• Sagtec Global Limited (NASDAQ: SAGT) — discussing the company's technology platform, business strategy and market growth initiatives.
• RHINO Bitcoin (RHNO) — providing insights into Bitcoin and the evolving digital-asset ecosystem.
• Virtuix Holdings Inc. (NASDAQ: VTIX) — showcasing immersive virtual-reality technology and applications across entertainment, training and other markets.

Alongside the interview segments, the broadcast includes television commercials for several other public companies: RHINO Bitcoin (RHNO), PetVivo Holdings, Inc. (NASDAQ: PETV), Datavault AI Inc. (NASDAQ: DVLT), NeOnc Technologies Holdings, Inc. (NASDAQ: NTHI) and Big Sky Industrial Corp. (NASDAQ: BSIN).

Predictable Media™: the distribution strategy

Stephen Simon, Co-Founder and President of New to The Street, is quoted in the release noting the company's shift toward a global distribution platform. He ties the Nuevo a la Calle™ identity in Latin America, the growing MENA presence and a planned Southeast Asia expansion to the company's goal of allowing companies to tell their stories repeatedly and at scale.

New to The Street also announced new weekly programming called BestETF™, a dedicated segment focused on the ETF marketplace and investment strategies. The release positions BestETF™ as part of an expanded financial programming slate but provides no additional scheduling details in this announcement.

For public companies opting into these sponsored-programming packages, New to The Street positions the combination of television exposure and a large digital ecosystem as a way to extend the life and reach of corporate content beyond a single broadcast, pairing interviews with commercial campaigns and digital amplification.