A folder full of interview recordings may look impressive, but it means little if the same assumptions still control the product roadmap. I see research as a way to understand the problems customers face, the conditions around those problems, and the cost of leaving […] The post.
A folder full of interview recordings may look impressive, but it means little if the same assumptions still control the product roadmap.
I see research as a way to understand the problems customers face, the conditions around those problems, and the cost of leaving […] The post.
SaaS customer research is useful only when it changes a decision.
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A folder full of interview recordings may look impressive, but it means little if the same assumptions still control the product roadmap. I see research as a way to understand the problems customers face, the conditions around those problems, and the cost of leaving […] The post. SaaS customer research is useful only when it changes a decision.
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