Airtel Prepaid Plan Tweaks: Brokerages Estimate Per-User Revenue Lifts Ranging From Rs 4 To Rs 12
Bharti Airtel's decision to scrap select prepaid packs could lead to a hike in average revenue per user (ARPU) in a broad range of Rs 4-12, brokerages have estimated as the telco turned to targeted plan changes to drive premiumisation and monetisation. Some viewed the changes as selective plan rationalisation rather than […]
