The product-led vs sales-led growth debate is often framed as a choice between two opposing models. I think that framing is too simple for the way SaaS customers actually buy software.
The product-led vs sales-led growth debate is often framed as a choice between two opposing models.
I think that framing is too simple for the way SaaS customers actually buy software.
A user might discover a product, start free, invite colleagues, and prove its value without speaking to anyone.
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The product-led vs sales-led growth debate is often framed as a choice between two opposing models. I think that framing is too simple for the way SaaS customers actually buy software. A user might discover a product, start free, invite colleagues, and prove its value without speaking to anyone.
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