Semi-structured data (a rating plus a tagged comment) sits between the two and is where a lot of feedback actually lives. The teams that get real value combine both: scores to find where the problem is, text analysis to find why, then feed both into the action loop.
Unstructured data is the qualitative side (open text, reviews, chats, call transcripts), with no predefined format.
Semi-structured data (a rating plus a tagged comment) sits between the two and is where a lot of feedback actually lives.
Most teams act only on the structured half because the unstructured half is harder to read at scale.
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Unstructured data is the qualitative side (open text, reviews, chats, call transcripts), with no predefined format. Most teams act only on the structured half because the unstructured half is harder to read at scale. Semi-structured data (a rating plus a tagged comment) sits between the two and is where a lot of feedback actually lives.
The other is a sentence a frustrated customer typed at 11pm.
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