Campaign platforms, CRM systems, analytics tools and business intelligence software can now provide a detailed view of performance across almost every channel and customer touchpoint. Agencies and service businesses have become much better at collecting data.
Agencies and service businesses have become much better at collecting data.
Better data, however, does not automatically lead to better client reporting.
Campaign platforms, CRM systems, analytics tools and business intelligence software can now provide a detailed view of performance across almost every channel and customer touchpoint.
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Agencies and service businesses have become much better at collecting data. Campaign platforms, CRM systems, analytics tools and business intelligence software can now provide a detailed view of performance across almost every channel and customer touchpoint. Better data, however, does not automatically lead to better client reporting.
Many agencies still spend considerable time turning dashboards …
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