Markem-Imaje introduces CoLOS 2D software and consulting to help manufacturers adopt GS1 Digital Link QR codes

# What Markem-Imaje launched Markem-Imaje announced two new software products, CoLOS 2D Activate and CoLOS 2D Engage, and an advisory implementation service to help manufacturers adopt GS1 Digital Link QR codes. The software is delivered as SaaS and targets global consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands that need to deploy compliant 2D codes on packaging.

# Why this matters now GS1 Digital Link QR codes are becoming a baseline requirement in retail and regulatory settings. Markem-Imaje positions its offering as a way for manufacturers to move beyond simple compliance: the 2D codes can be static or dynamic, and they can deliver different content depending on location, language, time, or the stage of the customer journey. The company pairs the software with hands-on consulting to help production teams assess and prepare their lines for implementation.

# What the software does CoLOS 2D Activate and CoLOS 2D Engage provide an enterprise-level platform to:

• Create and organize GS1-compliant QR codes.
• Activate and manage both static and dynamic 2D codes across production environments.
• Deliver personalized consumer experiences linked to a single QR code that can support multiple uses, including checkout, supply chain tracking, regulatory info, and consumer engagement.
• Capture scan analytics so manufacturers can collect first-party data about consumer interactions.

# The consulting and readiness assessment Markem-Imaje's implementation experts offer a structured review of a manufacturer's production environment and coding processes. The service includes a full-day on-site review followed by practical recommendations to identify gaps, prioritize investments, and develop a clear roadmap for rolling out GS1 Digital Link QR codes.

# How brands can use the codes The announcement outlines concrete, real-world behaviors enabled by GS1 Digital Link QR codes:

• In-store scans can trigger retail promotions or point-of-sale content.
• Home scans can deliver recipes, usage instructions, complementary product suggestions, or sustainability details.
• The same code can support supply chain visibility and provide regulatory transparency for authorities or trading partners.

# Practical benefits and trade-offs

# Who should evaluate this offering

• CPG and FMCG brands facing GS1 Sunrise 2027-related changes or evolving retailer requirements.
• Production and packaging teams that need a roadmap for adding compliant 2D codes to existing lines.
• Marketing and digital teams looking to turn packaging into a channel for location- and context-aware consumer experiences and first-party analytics.

# Bottom line