World's Finest Chocolate announces its first NIL deal with LSU running back

The useful part

World's Finest Chocolate announced its first-ever name, image and likeness partnership with LSU running back Harlem Berry on Wednesday. NIL partnership is part of World's Finest Chocolate's "Let Them Reign" campaign, which encourages kids to fundraise to help build confidence, communication skills, resilience and entrepreneurial thinking. Berry and Smith say they both participated in the fundraiser growing up to help fund activities that were important to them.

How it works

• Berry first sold World's Finest Chocolate in middle school to help fund his football journey.
• Smith said he used the fundraiser in fourth grade to support his honors choir program.
• "As a kid, selling World's Finest Chocolate allowed me to participate in Youth Choir, which was such an important way to uplift and bring my community together," Smith said.

Example or evidence

• "Partnering with World's Finest Chocolate now feels like a full-circle moment, and I hope my journey reminds kids that the effort they put in today can help open the door to the opportunities they're...

Details worth keeping

The company also signed UCLA wide receiver Leland Smith.