Apple sets 5% commission for EU apps sold outside the App Store, simplifies fees for DMA compliance

Apple announced a simplified fee structure for the European Union to comply with the Digital Markets Act (DMA). The company will charge a 5% Core Technology Commission on digital purchases for apps distributed through alternative app marketplaces or directly via the web, replacing the prior per-install Core Technology Fee and removing additional initial acquisition and store services fees. The new rules take effect on October 1.

• A 5% Core Technology Commission applies to digital transactions for apps distributed outside the App Store (alternative app stores or web distribution) in the EU. This replaces the earlier per-install fee and related add-ons.
• Apps that remain in the App Store but use alternative payment processing will face a 20% commission. Eligible developers in Apple's Small Business Program can see that rate reduced to 10%.
• Apple removed the initial acquisition fee and the store services fee that previously applied to some alternative distribution arrangements.

Apple framed the new terms as a simplification similar to commission models it already uses in markets such as Japan and Brazil. The European Commission responded that it welcomed the changes and will monitor how they are implemented.

This update follows earlier disputes between Apple and EU regulators. The DMA sets new obligations for large platforms designated as gatekeepers, and the Commission has previously criticised Apple's prior fee structure for creating barriers to directing users outside the App Store. Apple says the new single-commission approach resolves its disagreements with the Commission over business terms and alternative distribution.

Apple's implementation. Developers, platform rivals, and legal challengers such as Epic Games are positioned to press for further changes if they judge the new terms insufficient. Apple's change aligns its EU approach with models used elsewhere, but the debate over whether these terms deliver meaningful competition under the DMA will likely continue.

• If you use alternative payments while staying in Apple's App Store, budget for a 20% fee unless you qualify for Apple's Small Business Program at 10%.