There’s never been a better time to be a marketer

Useful takeaways from this story.

From ads on papyrus scrolls to scrolling our social feeds, marketing has been around as long as there have been things to sell.

Whether it was textiles in some bustling bazaar in the Valley of the Kings, or SaaS in a digital marketplace in Silicon Valley, the channels keep changing, but the mandate never does.

In the chronicles of marketing, we have flipped the page to the next great chapter.

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The useful part

From ads on papyrus scrolls to scrolling our social feeds, marketing has been around as long as there have been things to sell. Whether it was textiles in some bustling bazaar in the Valley of the Kings, or SaaS in a digital marketplace in Silicon Valley, the channels keep changing, but the mandate never does. In the chronicles of marketing, we have flipped the page to the next great chapter.

How it works

It wasn't the digital revolution and the rise of search giants, social titans, and legions of direct-to-consumer upstarts.
It wasn't even the MarTech or AdTech explosion, or the surge in modern retail media networks.
Artificial intelligence is authoring one of the most shifts our discipline has experienced in millennia.
Finally, marketing is evolving into what it was always meant to be: if you can think it, you can create it—not in months or weeks, but in hours or even minutes.
Welcome to the golden age of marketing The golden age of marketing wasn't during the Mad Men era of Mavericks on Madison.

What to take from it

A next-generation marketing engine with <a href="https://www.fastcompany.com/section/a...

Details worth keeping

Fail and pivot quicker than we ever thought possible. Increasingly, map it all to outcomes nearly instantaneously.

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