Washingtontimes iconWashingtontimesAug 19, 2026

FTC proposal would require retailers to be transparent about personalized pricing

Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission.

FTC proposal would require retailers to be transparent about personalized pricing

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Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission.

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Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission.

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