You've heard about the patches coming soon to a college football jersey near you. All of this is now standard fare for universities scrambling to keep up in the sprawling and expensive industry that college athletics has become.
You've heard about the patches coming soon to a college football jersey near you.
All of this is now standard fare for universities scrambling to keep up in the sprawling and expensive industry that college athletics has become.
They are executing mind-boggling CFO-level reorganizations that are no longer unusual.
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You've heard about the patches coming soon to a college football jersey near you. All of this is now standard fare for universities scrambling to keep up in the sprawling and expensive industry that college athletics has become. For the latest year available (2024), the 352 Division I members of the NCAA alone reported generating nearly $20.5 billion in revenue.
"There's never been a closer relationship between resources and competitive success as there is right now," Tennessee athletic director Danny White said before adding: "This is the game that we're in." The expenses and spending are piling up It used to be that athletic departments spent heavily on facilities and co...
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