Empireofthekop iconEmpireofthekopAug 20, 2026

The Betway Benchmark Arrives at Anfield in 2029

AXA landed the training kit and naming rights to the Kirkby facility in 2019, a deal extended to 2029. Ladbrokes joined as the club's official betting partner, covering Anfield branding and the Women's side.

The Betway Benchmark Arrives at Anfield in 2029

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AXA landed the training kit and naming rights to the Kirkby facility in 2019, a deal extended to 2029.

Ladbrokes joined as the club's official betting partner, covering Anfield branding and the Women's side.

Liverpool's commercial portfolio carries a logic to it.

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The useful part

AXA landed the training kit and naming rights to the Kirkby facility in 2019, a deal extended to 2029. Ladbrokes joined as the club's official betting partner, covering Anfield branding and the Women's side. Liverpool's commercial portfolio carries a logic to it.

Details worth keeping

Liverpool's commercial portfolio carries a logic to it. Standard Chartered has held the front of the shirt since 2010.

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