Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there's a $200K line item with no defined ROI. By the time procurement gets involved, you've got four vendors, three opinions, and zero consensus.
Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there's a $200K line item with no defined ROI.
By the time procurement gets involved, you've got four vendors, three opinions, and zero consensus.
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Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there's a $200K line item with no defined ROI. By the time procurement gets involved, you've got four vendors, three opinions, and zero consensus. CRM buying decisions go sideways in a predictable way.
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