Google adds embeddable 'Preferred Sources' button and new personalization for Search, Discover, and News

The useful part

Google Now Allows You To Add Your Favorite New Sources To Search Big Tech Google Google now allows you to add your favorite new sources to Search It's also adding Gemini to its Discover Feed. 20, 2026 12:57 pm EST Google Google is making it easier for people to support their favorite publications by introducing a new "Preferred Sources" button webmasters can add to their websites. "When readers click this button, it adds the site as a Preferred Source on Google and immediately directs them back to where they left off on the publisher's page," Google explains.

How it works

• After clicking the button, you'll see the publication appear more frequently Google Search, including in Top Stories, AI Overviews and AI Mode.
• How much this latest measure actually helps publishers, if at all, will be instructive.
• If you see the Preferred Sources button on Engadget, be a pal and click it if you're so inclined.
• The button formalizes something publishers, including Engadget, had been independently adding their websites for a while now.
• To that point, one has to wonder if Google is adding this feature now in attempt to appease at least some publishers.

What to take from it

Google will first release the update through its mobile app, where you'll find Gemini by tapping the three-dot icon next to any story. "Your feed will adjust on the fly, and remember your requests," says Google. Google If you prefer to listen to the news rather than read it, Google is also making it easier to customize the audio briefings it offers through its News app on Android.

Example or evidence

• Correction 12:54PM ET: A previous version of this article included a joke that claimed Google would use Gemini's inclusion in the Discover feed to "juice" the chatbot's usage numbers.

Details worth keeping

Separately, Google will soon begin rolling out an update to its Discover feed, which you can find in the Google app, Chrome and on Android, to allow you to curate the content it surfaces by conversing with the company's Gemini chatbot. So as always, be patient if you don't see them right away. Google says this is not the case, so we've removed the reference.

Related coverage

• Businesstoday: Google is giving users more control over what they see across Search, Discover and Google News, while introducing new tools to help publishers strengthen direct connections with readers.
• Impress: Googleは20日(米国時間)、「Google 検索」やDiscover、Google ニュースに表示されるコンテンツをユーザー自身が調整できるパーソナライズ機能を発表した。好きなサイトからのニュースを優先的に表示できる「優先するニュース提供元(Preferred Sources)」に、パブリッシャーが自社サイトに埋め込める新しいボタンを提供するほか、Discoverのフィード調整などの機能を追加する。
• Blog: New personalization features across Search, Discover, and Google News give you even more control.
• Searchenginejournal: Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app.