Marriott International signed an agreement with The Reef Resorts & Spa to bring three existing Playa del Carmen properties into its Tribute Portfolio, adding 676 rooms initially and positioning the portfolio for expanded all-inclusive offerings in Mexico.
Three Reef Resorts in Playa del Carmen will convert to Tribute Portfolio all-inclusive properties, expected to join Marriott in 2027 after renovations start late 2026.
Combined event capacity across the three resorts will accommodate up to 900 attendees, targeting meetings, events and beachfront weddings.
Tribute Portfolio’s presence in the Caribbean and Latin America is set to grow: the brand currently has 10 hotels (1,350 rooms) in eight countries and is expected to double in the region by 2027.
Marriott International and The Reef Resorts & Spa have reached an agreement to convert three existing Playa del Carmen resorts into all-inclusive properties under Marriott's Tribute Portfolio. The move marks Tribute Portfolio's debut in Playa del Carmen and increases Marriott's all-inclusive footprint in Mexico.
Renovations at the three resorts are set to begin in late 2026. Marriott expects the properties to join its portfolio in 2027. The initial conversion will add 676 rooms to Marriott's all-inclusive development portfolio.
Marriott says the deal reinforces Mexico as a priority market for its growth in the all-inclusive segment. Marriott's Tribute Portfolio in the Caribbean and Latin America currently comprises 10 hotels totaling 1,350 rooms across eight countries and territories. Marriott anticipates doubling the Tribute Portfolio's presence in the region by 2027.
The resorts will pursue group and events business, offering combined capacity for up to 900 attendees. They will continue to market beachfront wedding venues and other event facilities that leverage Playa del Carmen's walkable access to Fifth Avenue and beach settings.
Jorge Montalvo, chairman of the board of The Reef Resorts & Spa, described the agreement as a new chapter for The Reef Resorts & Spa, noting the plan is to preserve each resort's unique identity while gaining Marriott's global distribution and loyalty platform.
Alonso Burgos, Marriott's vice-president of development for the Caribbean and Latin America, framed the agreement as an expansion of Marriott's all-inclusive portfolio in Mexico and a sign of owners' interest in Marriott's all-inclusive platform.
Guests should expect renovations and brand transition work beginning in late 2026, with properties operating under Tribute Portfolio's all-inclusive model once conversions complete in 2027. One property will undergo a significant capacity increase through early 2028, expanding dining and leisure offerings.
For Marriott, the deal adds inventory and event capacity in a top Mexican beach destination. For The Reef Resorts & Spa, the conversion links the properties to Marriott Bonvoy loyalty benefits and broader distribution channels while keeping individual resort identities intact.
This conversion brings three established Playa del Carmen resorts into Marriott's all-inclusive lineup, increases room inventory and event capacity, and signals continued expansion of Tribute Portfolio across Mexico and the wider Caribbean and Latin America.
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