William Smith stocks Avery Dennison’s revised MPI 1103 EA Smart Wrap+ with lower-tack adhesive

# What changed William Smith is offering an updated version of Avery Dennison's MPI 1103 EA Smart Wrap+ film. The physical film remains the same 50-micron white cast wrapping material, but the adhesive has been re-engineered to reduce initial tack. The supplier also combined the revised adhesive with an updated liner and Avery Dennison's Easy Apply technology.

# Why installers care Lower initial tack gives installers more time to position and reposition graphics after the film first contacts a surface. Where the prior adhesive held firmly on first contact, the new formulation allows the material to be moved back into position with light pressure rather than having to be peeled off and reapplied. That change is intended to save time across a full vehicle wrap and to ease work on warm or complex surfaces.

# Technical details that matter

• Film: 50-micron white cast wrapping film, same construction as existing MPI 1103.

• Liner/installation tech: Updated liner plus Easy Apply technology to support repositioning.
• Ink compatibility: Suitable for Latex, UV and eco-solvent digital ink systems.
• Conformability: Marketed for 3D conformability on deep channels, corrugations and rivets without the need for incisions or primers.

# Typical applications The supplier positions MPI 1103 EA Smart Wrap+ for:

• Full vehicle wraps on fleet cars, vans and trucks.
• Surfaces with deep channels, corrugations and rivets where 3D conformability reduces or removes the need for cutting or primers.
• Outdoor advertising on curved surfaces where repositioning during application can speed installation and reduce waste.

# Practical implications for buyers and installers Buyers who already use MPI 1103 can expect the same film feel and print compatibility, but with improved on-surface handling during installation. Installers who frequently work on warm panels, complex shapes, or full-vehicle projects should see fewer interruptions caused by film sticking too quickly. The lower tack window reduces the need to peel and reapply, which can cut time and potential damage to printed graphics.

# Where this fits in the market This update makes a common cast wrap film easier to handle in typical field conditions. It does not change core film construction or print workflows, so adoption should be straightforward for businesses already set up for Latex, UV or eco-solvent printing. The product aims to reduce one of the most frequent installation pain points—film that adheres instantly and resists repositioning—without requiring new primers or cutting techniques.

# Bottom line William Smith's stocking of the updated MPI 1103 EA Smart Wrap+ offers a modest but practical improvement: the same reliable cast wrap film with an adhesive and liner tuned to give installers a short repositioning window, speeding work on vehicles and complex surfaces while maintaining existing print compatibility and 3D conformability.