Marketwatch iconMarketwatchAug 21, 2026

American consumers are delivering a retail reality check as they laser in on bargains

Recent earnings results suggest that the typical shopper is 'employed, still spending, and increasingly disciplined about it.'

American consumers are delivering a retail reality check as they laser in on bargains

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Recent earnings results suggest that the typical shopper is 'employed, still spending, and increasingly disciplined about it.'

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Recent earnings results suggest that the typical shopper is 'employed, still spending, and increasingly disciplined about it.'

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