MCL unveils new digital rate card to empower businesses

The useful part

Mwananchi Communications Limited (MCL) has launched its comprehensive Digital Media Rate Card. The new rates offer highly competitive and flexible advertising solutions across MCL's leading digital platforms: To ensure seamless cross-device rendering, standard display banners such as the Leaderboard (728x90 px), Square Banner/MPU (300x250 px), and Billboard Banner (970x250 px) are priced at a flat CPM rate of Sh4,000.

How it works

• Sh3,500,000, while the comprehensive Premium MCL Network Package offering cross-platform exposure across Mwananchi, The Citizen, and Mwanaspoti is available for Sh9,000,000.
• Advertisers seeking premium placement can access Sticky Banners and Brand Buttons at CPM Sh6,500, or engage audiences with Pushdown Banners and Interstitials at Sh480,000 per hour.
• The high-impact Homepage Side-kick is available at Sh7,400,000 (Desktop) and Sh5,300,000 (Mobile) per campaign.
• MCL's native advertising options cater to corporate communications, offering Jobs, Tenders, and Notices at Sh1,500,000, and Sponsored Op-Eds between Sh1,500,000 and Sh1,600,000.
• For deeper integration, the Premium Branded Content package provides a generated article, media assets, and social posts for Sh2,550,000.

What to take from it

Businesses looking for high-quality storytelling can leverage the Creative Studio, which offers Mini Documentary production (2–10 minutes) for Sh27,000,000 and Full Documentary production (30 minutes) for Sh40,000,000. On individual platforms, feed posts across Facebook, Instagram, and X are standardized at Sh400,000. MCL provides state-of-the-art live streaming, with full production starting at Sh7,000,000 per hour.

Details worth keeping

For social media amplification, MCL offers targeted campaign packages.