What happened
Apple updated its App Store business terms for the EU. The European Commission publicly welcomed the changes and noted they followed dialogue after earlier enforcement steps related to steering terms and alternative app distribution. The Commission also highlighted Apple's removal of the longstanding Core Technology Fee.
Epic Games disagrees. In a public post on X, Epic says Apple's revised terms still violate the Digital Markets Act (DMA). Epic's complaint focuses on two practical points: developers must be allowed to link users to web-based purchase flows "free of charge," and competing app stores must be allowed "effective use." Epic asserts Apple's new terms deliberately prevent both.
Concrete points in dispute
Apple removed the previous Core Technology Fee but introduced a 5% Core Technology Commission for third-party app stores. Apple also clarified who may run third-party stores on iOS, widening eligibility in some ways. The European Commission applauded those changes.
- The 5% Core Technology Commission on third-party stores.
- Apple's charging of 10% or 15% commissions on payments made on linked web pages, depending on whether third-party payment processors are used.
- Contract terms Epic says block free link-outs and the "effective use" of competitor stores.
Epic warns that if the Commission accepts Apple's terms and drops ongoing enforcement, the DMA's protections will not deliver expected benefits to developers and consumers.
Where Epic is taking action now
Epic already released an Epic Games Store version for iOS in markets that require third-party stores (EU, Japan, Brazil). The firm continues to press legal and regulatory challenges:
- Epic has sued Google over Play Store policies and pushed changes to Google's fees and third-party store installation procedures.
What this means practically
For developers: Apple's revised terms change fee structures and distribution rules, but the remaining commissions and contractual language could still limit how freely developers route customers to alternative payment methods or stores.
For consumers: The dispute affects how easily users can access third-party stores on iOS and whether apps can direct users to web checkouts without Apple fees.
Apple's implementation. Epic is urging continued enforcement action rather than acceptance of the new terms.
Short takeaway