Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff

The useful part

to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg. Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Vision Pro employees were told Apple is realigning its priorities based on how customers are using the device, suggesting immersive video has not worked out.

How it works

• On the ‌Siri‌ team, Apple is creating new positions for the shift to ‌Siri‌ AI and prioritizing work on AI features.
• Bloomberg says the immersive videos Apple produces can cost millions of dollars to film, and it has not been cost-effective because so few people actively use the device.
• Apple plans to make a smaller number of videos in-house and rely on third-party 3D content.
• The company told Bloomberg that it is overhauling some of its teams to "evolve" its business and deliver a better experience for customers.
• While we will create new roles as part of this change, it will also impact a limited number of existing roles.

What to take from it

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Details worth keeping

Affected employees will be able to apply for other positions at Apple.