Wired iconWiredAug 21, 2026

Influencers and Resellers Are Turning Empty Boxes Into Big Cash

As the appetite for "authenticity" grows online, content creators are buying up empty boxes for luxury goods—and resellers are cashing in for "crazy prices."

Influencers and Resellers Are Turning Empty Boxes Into Big Cash

Share this story

Send the public story page.

Useful takeaways from this story.

As the appetite for "authenticity" grows online, content creators are buying up empty boxes for luxury goods—and resellers are cashing in for "crazy prices."

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

As the appetite for "authenticity" grows online, content creators are buying up empty boxes for luxury goods—and resellers are cashing in for "crazy prices."

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app