Macworld iconMacworldAug 24, 2026 ~1 min source read

iPhone price rises ‘inevitable,’ but may not be as bad as you expect

Macworld The ongoing memory crunch hit Apple customers much later than most tech fans, but when the price hikes arrived, they hit hard. That latter state of affairs is not going to last for long, we're sad to report.

iPhone price rises ‘inevitable,’ but may not be as bad as you expect

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Macworld The ongoing memory crunch hit Apple customers much later than most tech fans, but when the price hikes arrived, they hit hard.

That latter state of affairs is not going to last for long, we're sad to report.

At the start of this month we covered a report by Mark Gurman in which the Bloomberg leaker insisted there is "absolutely no doubt" that iPhone price hikes are coming.

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The useful part

Macworld The ongoing memory crunch hit Apple customers much later than most tech fans, but when the price hikes arrived, they hit hard. That latter state of affairs is not going to last for long, we're sad to report. At the start of this month we covered a report by Mark Gurman in which the Bloomberg leaker insisted there is "absolutely no doubt" that iPhone price hikes are coming.

How it works

  • For one thing, Apple's behavior will, to some extent, be influenced by two of its biggest smartphone rivals, Google and Samsung.

Details worth keeping

There was only one consolation: iPhone prices didn't increase at all. Context matters, and in this case it offers some cause for hope. Yes, iPhones will shortly get more expensive.

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