Multiple reports, including a widely cited industry source, say rising RAM and NAND prices have pushed Apple toward a roughly $100 price increase across the iPhone 18 lineup. The move follows earlier price rises for Macs and iPads tied to the same supply constraint.
Industry reporting indicates Apple will raise iPhone 18 launch prices by about $100 across the lineup.
Escalating RAM and NAND chip costs have materially increased component and BOM estimates for new Pro models.
Apple raised Mac and iPad prices in June for the same reason and can no longer fully absorb the higher memory costs.
The increasing RAM and NAND chip prices are pressuring Apple to act and pass some of the cost onto consumers. After all, Samsung, Google and other smartphone manufacturers have already hiked their prices, so Apple doing so won't be frowned upon. Even though the iPhone 18 Pro could start at $1,199, it will stay well within the competitors' price bracket.
People familiar with the matter claim that Apple was trying to avoid a price hike and absorb the cost, but it can no longer sustain its slim profit margins, so a $100 increase on all iPhone 18 prices means the company can share the cost with its consumers without outpricing the competition like Samsung.
iPhone 18 series prices confirmed to go up due to rising memory chip cost. All smartphones should have been under 1500€ price range. Especially Chinese (with cheap labour) should be under 1000€.
Apple is reportedly preparing to raise retail prices across its upcoming iPhone 18 Pro lineup , driven primarily by escalating component expenses . According to Bloomberg industry analyst Mark Gurman, ongoing supply constraints in memory production and advanced semiconductor fabrication have made a price revision pract
TrendForce says memory now makes up 34% of the iPhone 18 Pro's component cost, up from 10% a year ago. Buyers should expect price rises of $100 to $300 over the previous generation iphones.
We’ve already seen rumors that iPhone 18 Pro availability may be limited at launch due to the ongoing global memory chip shortage and a new TrendForce report now gives an estimate of how much more expensive the upcoming iPhone 18 Pro might end up being. The iPhone 18 Pro’s bill of materials (BOM) is expected to rise by
Apple had already increased the prices of MacBook and iPad models in India in June by 20% to 42%, largely due to rising memory chip costs
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