Phase Three of South Africa's Government-Business Partnership was launched by President Cyril Ramaphosa with an immediate target of lifting economic growth above 3%. The Tourism sector has been added as a priority alongside agriculture, agro-processing, and mining. Tourism Minister Patricia de Lille welcomed the move and said it aligns with existing public-private work under the Cabinet-endorsed Tourism Growth Partnership Plan (TGPP).
Why tourism is now a named priority
The government frames tourism as a sector that can attract investment, generate foreign revenue, and create large-scale employment. Official figures cited by the Department of Tourism show the sector supported 954,000 direct jobs in 2024 and contributed 4.9% to gross domestic product. The department notes tourism's contribution exceeded that of agriculture, utilities, and construction.
What Phase Three identifies for tourism
Phase Three singles out specific bottlenecks and interventions that should be expedited to boost tourism's economic contribution:
- Improved air access to increase arrivals and connectivity.
- Faster, more modern visa processing to reduce friction for international visitors.
- Stronger coordinated destination marketing to raise South Africa's profile abroad.
- Enhanced tourist safety measures to improve visitor confidence.
- Increased investment in tourism infrastructure to broaden products and capacity.
How this links to the Tourism Growth Partnership Plan (TGPP)
The TGPP already brings government and the private sector together around five priorities: ease of access, coordinated destination marketing, safety and security, tourism product development, and job creation. The TGPP has a Project Management Office and a dashboard to measure progress against macroeconomic targets and track implementation across workstreams.
Minister De Lille describes Operation Vulindlela as an opportunity to add momentum, coordination, and accountability to TGPP work, and to frame tourism policy as economic policy. The Department of Tourism says it will work with the Presidency, other government departments, and the private sector to convert Phase Three priorities into measurable outcomes.
Immediate implications and next steps
- Progress on visa-processing reforms and any new digital or staffing measures to reduce processing times.
- Announcements or agreements that increase international air access to South African hubs.
- Allocation of public funds or public-private investments earmarked for tourism infrastructure.