Prsa iconPrsaAug 24, 2026

The New Definition of Earned Media in the AI Era

AI is speaking for your brand right now, whether you've invested in it or not. For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched.

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AI is speaking for your brand right now, whether you've invested in it or not.

For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched.

No payment, no guarantee, just the credibility of a third party deciding your story was worth telling.

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AI is speaking for your brand right now, whether you've invested in it or not. For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched. No payment, no guarantee, just the credibility of a third party deciding your story was worth telling.

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  • That definition hasn't disappeared, […] The post The New Definition of Earned Media in the AI Era first appeared on PRsay.

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