Logo Brands and Timeless Etchings Form Manufacturing Partnership to Produce U.S.-Made Licensed Sports Décor

# What happened Logo Brands and Timeless Etchings announced a strategic manufacturing partnership to build a new line of licensed sports décor and gift products made in the U.S. The collaboration combines Timeless Etchings' manufacturing and craftsmanship with Logo Brands' licensing relationships, product development experience, and retail distribution network.

# Why they partnered Timeless Etchings is a Pacific Northwest manufacturer known for laser-etched and UV-printed barn wood and domestic décor. The company brings manufacturing equipment, finishing expertise, and a team experienced in producing high-quality wood-and-metal home goods.

Logo Brands is a designer, manufacturer, and distributor of licensed sports and lifestyle products with more than 25 years in the market. It holds relationships with collegiate and professional licensors and access to major retailers, specialty stores, and e-commerce platforms.

Jeff Potter, owner of Timeless Etchings, said the company excels at making high-quality product but needed a stronger partner to break into national retail channels. "Logo Brands already has the licenses, the retailer relationships, the sales organization, and the ability to get product to market at scale," he said.

Kris Talley of Logo Brands described the partnership as a way for each company to focus on its strengths. "Timeless Etchings is exceptionally good at making product," Talley said. "Logo Brands knows how to develop licensed sports products, work within the licensing community, and get those products in front of retailers and consumers across the country."

# What the new products will be like Over an eight-month development period the two companies designed a collection that emphasizes authenticity and durability. Product details called out in the announcement include:

• Real wood construction rather than composites or veneers.
• Substantial, crafted metal components for durability and visual weight.
• Premium finishes and classic designs intended for long-term use and display.

The stated goal is to elevate traditional sports décor and gift products so they feel more authentic and substantial to fans and gift buyers.

# Business implications For Timeless Etchings, the partnership is explicitly about gaining access to national retail distribution and scaling beyond its existing market footprint. For Logo Brands, the deal expands the company's product mix into higher-end, U.S.-made licensed goods that leverage domestic craftsmanship.

The announcement follows other recent moves by Logo Brands to expand U.S. manufacturing and licensing reach, suggesting a broader company strategy to strengthen production capabilities and deepen licensed offerings.

# Where to find more

# Bottom line This partnership pairs a small-batch, craft-focused manufacturer with a seasoned licensed-products distributor. The stated outcome is a U.S.-manufactured line of licensed sports décor that combines artisanal materials and finishes with national retail access and licensing know-how.