David Ruggiero, business development director, Europe with BIGO Ads, explains why developers need to look at the entire player journey as one connected growth model, rather than optimising each part in isolation. A mobile game can look like it's performing better even while the underlying business is getting weaker.
David Ruggiero, business development director, Europe with BIGO Ads, explains why developers need to look at the entire player journey as one connected growth model, rather than optimising each part in...
A mobile game can look like it's performing better even while the underlying business is getting weaker.
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David Ruggiero, business development director, Europe with BIGO Ads, explains why developers need to look at the entire player journey as one connected growth model, rather than optimising each part in isolation. A mobile game can look like it's performing better even while the underlying business is getting weaker.
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