"That packaging was identifiable, but it was really neutral and sort of fit in anywhere. It didn't look like the older niche brands," recalled perfume writer and historian Jessica Murphy of the early days of Byredo.
"That packaging was identifiable, but it was really neutral and sort of fit in anywhere.
It didn't look like the older niche brands," recalled perfume writer and historian Jessica Murphy of the early days of Byredo.
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"That packaging was identifiable, but it was really neutral and sort of fit in anywhere. It didn't look like the older niche brands," recalled perfume writer and historian Jessica Murphy of the early days of Byredo. I think the visual identity was what was pioneering.
I think the visual identity was what was pioneering.
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