Salesforce just put its entire CRM inside Claude — and says you’ll…

Salesforce just put its entire CRM inside Claude — and says you’ll never need its app again

Salesforce and Anthropic announced Tuesday a sweeping expansion of their partnership, called Claudeforce, that pushes the world's largest customer relationship management platform directly inside Claude — a tacit acknowledgment that the future of enterprise software may not involve enterprise software's own screens at all. The product is available to select pilot customers today, with an open beta planned for September and additional skills for other business functions beginning to launch in the third quarter.

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The useful part

The product is available to select pilot customers today, with an open beta planned for September and additional skills for other business functions beginning to launch in the third quarter. "We're bringing together the world's #1 AI and #1 CRM — the best of both worlds," Benioff said in a statement. "Here, the UI is the AI — allowing you to build custom apps dynamically and answer any enterprise question.

How it works

The centerpiece of the announcement is Salesforce in Claude, a plugin for Anthropic's Claude CoWork that ships with 37 pre-built sales skills — covering meeting preparation, deal health reviews, and...
Marc Benioff, Salesforce's chair and CEO, and Dario Amodei, Anthropic's CEO, were scheduled to appear on television together Tuesday afternoon, hours before Salesforce reports quarterly earnings — a piece...

Details worth keeping

Salesforce and Anthropic announced Tuesday a sweeping expansion of their partnership, called Claudeforce, that pushes the world's largest customer relationship management platform directly inside Claude — a tacit acknowledgment that the future of enterprise software may not involve enterprise software's own screens at all. Probabilistic intelligence alone doesn't run a company, and deterministic systems don't reason." But the more revealing framing came in an exclusive interview with VentureBeat, where Patrick Stokes, Salesforce's president of applications and marketing, described the launch in terms that would have been unthinkable for a ma...