Macrumors iconMacrumorsAug 26, 2026 ~1 min source read

Apple Event Announced for September 9: 'Surprise and Shine'

Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. Pro, the ‌iPhone 18 Pro‌ Max, and the foldable iPhone, which could be called the iPhone Ultra.

Apple Event Announced for September 9: 'Surprise and Shine'

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Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California.

There won't be an iPhone 18 this year because Apple is waiting until spring 2027 to launch the more affordable models.

Pro, the ‌iPhone 18 Pro‌ Max, and the foldable iPhone, which could be called the iPhone Ultra.

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The useful part

Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. Pro, the ‌iPhone 18 Pro‌ Max, and the foldable iPhone, which could be called the iPhone Ultra. There won't be an iPhone 18 this year because Apple is waiting until spring 2027 to launch the more affordable models.

How it works

  • The ‌iPhone 18 Pro‌ models could get an upgraded variable aperture rear camera, but will otherwise be similar to the iPhone 17 Pro models.
  • All three new iPhones will use Apple's latest A20 Pro chip built on a 2nm process for speed and efficiency improvements.
  • pic.twitter.com/SLkIcNmLwP вЂ" Greg Joswiak (@gregjoz) August 26, 2026 The foldable iPhone will be Apple's first new form factor since the launch of the 2017 iPhone X.
  • It will have a book-like design, and it will be around 5.5 inches when clos...

Details worth keeping

Pacific Time, with select members of the media invited to attend. We are expecting price increases due to ongoing memory shortages. It's almost time for the #AppleEvent, on Wednesday, September 9!

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