GLō Best Western Opens 80-Room Property in Olive Branch, Mississippi

# What opened BWH Hotels announced the opening of GLō Best Western Olive Branch, an 80-room, newly constructed hotel in Olive Branch, Mississippi. The property was developed by Patel Construction and is owned and operated by Yogi DeSoto Corporation.

# Where it fits in the market Olive Branch sits inside the greater Memphis logistics ecosystem. The hotel is positioned to serve business travelers connected to logistics, healthcare and manufacturing employers and distribution networks in the region. The property also places guests within an hour of regional leisure and cultural draws such as Clarksdale's blues scene, southern culinary destinations, literary landmarks, Ole Miss athletics, and youth sports tournaments.

# Design and guest experience GLō Olive Branch follows a modern, prototypical GLō layout and features curated artwork that pays homage to local cultural destinations. The property's public areas emphasize social interaction and approachable design rather than traditional corporate hotel layouts.

On-site amenities listed by BWH Hotels include:

• Fitness center with a view of the outdoor pool
• Outdoor gathering spaces with pergola-shaded seating
• Grilling stations and a fire pit for evening socializing

These amenities align with GLō's positioning as an elevated suburban offering focused on approachable design and social spaces for guests.

# Ownership and development The property is owned and operated by Yogi DeSoto Corporation. Patel Construction served as the builder. Statements in the announcement highlight the owner's view that Olive Branch's economic growth and expanding business landscape made the market attractive for this brand and product.

# Brand positioning Amy Hulbert, vice president of boutique and upscale brands at BWH Hotels, framed GLō as redefining suburban hotel expectations by delivering elevated but accessible experiences in high-growth markets. The Olive Branch hotel is presented as a "fresh, approachable hospitality offering" intended to reflect the energy and character of the Memphis region.

# Who the hotel is for Primary customer profiles implied by the announcement:

• Business travelers tied to logistics, distribution and local employers
• Visitors attending youth sports tournaments or regional collegiate athletic events
• Cultural and leisure visitors exploring nearby music, culinary and literary sites
• Travelers seeking contemporary, social-focused suburban lodging

# Operational notes The announcement identifies Yogi DeSoto Corporation as the operator, suggesting local ownership and management rather than third-party brand management. Patel Construction is named as the builder, indicating the property was a ground-up project rather than a conversion.

# Why this matters for local hospitality The opening adds a modern, lifestyle-oriented limited-service option to Olive Branch's hotel supply, aimed at capturing both business and leisure demand tied to the Memphis market and the city's growing logistics and manufacturing base. For owners and operators, the project illustrates GLō's expansion into suburban, growth-oriented markets with a focus on amenity-based differentiation.