Natlawreview iconNatlawreviewAug 28, 2026 ~1 min source read

FTC Proposes Enforcement Policy Statement Regarding Personalized Pricing

Summary of the Statement and Key Takeaways The Statement focuses predominantly on how inadequate disclosures related to personalized pricing can constitute a "deceptive" or "unfair" practice under Section 5.

FTC Proposes Enforcement Policy Statement Regarding Personalized Pricing

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Summary of the Statement and Key Takeaways The Statement focuses predominantly on how inadequate disclosures related to personalized pricing can constitute a "deceptive" or "unfair" practice under Section 5.

Interestingly, regarding the latter scenario, the FTC explained...

On August 19, 2026, the Federal Trade Commission announced that it is seeking public comment on a proposed Enforcement Policy Statement (Statement) regarding "personalized pricing"—the practice of using...

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Summary of the Statement and Key Takeaways The Statement focuses predominantly on how inadequate disclosures related to personalized pricing can constitute a "deceptive" or "unfair" practice under Section 5. Interestingly, regarding the latter scenario, the FTC explained...

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Interestingly, regarding the latter scenario, the FTC explained...

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